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OUR STORY

ecoLove was born in 2011 out of a true love of nature and a mission
to make everyday care cleaner, kinder, and more conscious.

ecoLove

Founded by Sharona Romano Lazar, ecoLove is a women-owned brand proud to be part of the global Clean Beauty movement creating hair and body care products that feel amazing, work effectively, and are better for you and for the planet.

Rooted in Clean Beauty, we craft formulas powered by organic vegetables, fruits, and oils without toxins, harsh chemicals, or compromises. Our products are rich in natural and organic ingredients, free from harmful substances like SLS, phthalates, or petrochemical derivatives.

Every ecoLove product is 100% vegan, plant-based, cruelty-free, and we continuously work to increase the use of sustainable packaging across our product range.

our values: creating personal care that respects your body, our shared planet, and those seeking to combine health awareness with joyful, satisfying experiences without compromise.

Inspired by colorful organic fields and a passion for better self-care, we believe Clean Beauty is more than a trend it’s a way of life. It means choosing ingredients that nourish your body, protect your health, and respect the environment we all share.


ecoLove was born out of love and built on trust. We're here to help you feel confident and positive about your choices every single day, with every use.

Every product undergoes thorough evaluation and assessment to ensure it meets our high standards — you deserve excellence.

ecoLove